Vendor Sponsor
G2
Research Published
Link to research
Description
B2B tech buyer attitudes and expectations
Topic Tags
go-to-marketsales
The pressure is on. The AI frenzy has powered spending, but software buyers, and the committees behind them, have become more discerning than ever. Using G2’s foundation of data and a survey of over 1,900 B2B decision-makers, our Market Research team unveils a narrative of scrutiny, heightened ROI expectations, and a desire for trust.