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Brandwatch releases their 2026 "The State of Social" report

Vendor Sponsor
Brandwatch
Research Published
October 21, 2025
Link to research
https://www.brandwatch.com/reports/state-of-social/view/
Description

What’s actually happening online? This report focuses on consumer behaviors, but I love it from a B2B perspective because there is so much overlap in human behaviors. It’s always so well done. They analyzed 912 million social posts - impressive in its own right, especially given how the number of platforms has expanded. Go read it, I guarentee you’ll learn something about the current psycology of humans online.

Comments

Funny story - authenticity and integrity get rewarded and they have the data to prove it.

Demographic or Methodology comments

Topic Tags
User ResearchculturemarketingCustomer ServiceConsumer behaviors
Sample
Social Media PlatformsSaaS Platform Data
Data Source
Social Media Data
Gate
Gated
Cadence Score
5
Demographics
Created time
Oct 23, 2025 1:40 AM
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