Brandwatch releases their 2026 "The State of Social" report

What’s actually happening online? This report focuses on consumer behaviors, but I love it from a B2B perspective because there is so much overlap in human behaviors. It’s always so well done. They analyzed 912 million social posts - impressive in its own right, especially given how the number of platforms has expanded. Go read it, I guarentee you’ll learn something about the current psycology of humans online.

Funny story - authenticity and integrity get rewarded and they have the data to prove it.