Cloud survey for tech marketeers. Some good decision making and brand affiliation stuff like only 40% of responents feel their primary cloud is a “strategic partner”
Cloud | Sample slides
In its 9th year, Foundry’s 2022 Cloud Computing research was conducted to measure cloud computing trends among technology decision-makers, including usage and top growth areas, investments, business drivers, challenges, and shifting services and applications to the cloud. According to this years findings, 69% of organizations have accelerated their cloud migration over the past 12 months, and the percentage of companies with most or all IT infrastructure in the cloud is expected to leap from 41% today to 63% in the next 18 months.
Organizations are also recognizing the value, as 60% of IT decision-makers (ITDMs) state that cloud capabilities have helped their organization achieve sustainable revenue growth over the past 12 months. However, adoption and migration do not come without challenges that cloud providers must address. When asked about the biggest obstacles to implementing their cloud strategy, the top three stated by ITDMs are controlling cloud costs, data privacy and security challenges, and lack of cloud security skills/expertise.
Our study explores these challenges in more depth and also highlights what technology buyers need from their current and future cloud providers in order to successfully advance their cloud strategy.
Key takeaways for tech marketers:
- Cloud budgets continue to increase – on average, organizations will spend $78 million on cloud computing over the next 12 months, which is up from $73M in 2020.
- Software-as-a-Service, Platform-as-a-Service, Security-as-a-Service, Infrastructure-as-a-Service, and cloud-based analytics are considered to be the top cloud growth areas for 2022. However, these areas differ by company size and industry. Be sure to understand your target audience and provide them with the resources they need to stay up-to-date on these trends.
- Organizations are defaulting to cloud-based services when upgrading or purchasing new technical capabilities. It’s important to have a grasp on what business objectives are driving their cloud investments.
- As in every aspect of the business, security remains top of mind when investing in cloud solutions. The number one business driver for cloud computing is to enable disaster recovery and business continuity, while data privacy and security challenges are one of the top obstacles to implementing a cloud strategy.
- Despite the benefits organizations see from the cloud, a variety of challenges still get in their way, mostly around cost control, security expertise and a skills gap. Provide solutions to your customers and prospects to combat these challenges.
View the sample slides below and download the 2022 Cloud Computing Executive Summary for additional insight. To request a meeting with a Foundry sales executive to walk through the full study, please complete the form at the right.
