The connected car services market is maturing, but consumer reactions remain complex. Attitudes vary by region, age group, and digital comfort level, with high satisfaction among those who subscribe, but also concerns about data privacy and the value proposition of certain features. While many consumers are willing to pay for connected services, they also desire flexibility in subscription models and are wary of being locked into long-term contracts.
Consumer exposure to connected car technology and brands significantly solidifies a positive perception. Original equipment manufacturers (OEMs) usually offer three years of free connected services, after which clients can subscribe through the store. A common strategy for OEMs is to activate services at the dealership via a free trial.
