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ETR August 2022 Tech Company Sentiment

ETR August 2022 Tech Company Sentiment

Vendor Sponsor
Research House Teaser or Promo
Research Published
September 7, 2022
Link to research
https://app.etr.ai/articles/ets-preview-0822
Description

[Read the post on Silicon Angle] Where are the gaps between the high flying private company valuations of 2021 and company performance? ETR takes a look and whooee is this interesting.

Comments

The discussion of churn for Rubrick and Cohesity sounds like actual churn vs survey results. This is a nit, but $1 says there are slacks and emails grumbling about that paragraph at both companies. When you throw a vendor’s business under the bus like this, some caveats and color on little sample size and bias is super helpful.

Demographic or Methodology comments

Topic Tags
CloudSecurityNon-DevelopersDevelopersCIO / IT
Sample
ETR Tech Buyer Panel
Sample Size
1013
Data Source
Survey
Cadence Score
10
Demographics
Sample Bias

North American VP+ technology buyers (nicely articulated in the first image of the Silicon Angle article)

Survey Vendor(s)
ETR
Link to press coverage
https://siliconangle.com/2022/09/07/private-emerging-tech-companies-dont-tell-business/
Grumble

No methodology grumbles or topical here, ETR does a nice job of describing their survey methodology.

Hot Take

Do you know the Warren Buffet quote about a receding tide showing who is and is not wearing pants? ETR does a nice job of indicating what the private company beach might look like at low tide. Kudos to Dave Vellante for this write-up and perhaps turning ETR data snapshots into an ongoing series? (Yes, please)

Survey Fielded
August 1, 2022
Created time
Sep 11, 2022 11:20 PM
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