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Okta Businesses at Work 2022

Vendor Sponsor
Okta
Research Published
February 1, 2022
Teaser blog
https://www.okta.com/businesses-at-work/
Link to research
https://www.okta.com/sites/default/files/2022-01/Businesses-at-Work-2022-Annual-Report.pdf
Demographic or Methodology comments

Topic Tags
CloudMulti-CloudBusiness SaaSDevelopersNon-Developers
Sample
Vendor Customers
Data Source
Product DataVendor Customers
Demographics
Sample Bias

This data is fantastic for understanding changes in the number of people in an org using a service. Alas, spend and value can be inferred, but be careful with that conclusion. Impressive growth numbers might be a freemium service incinerating money.

Grumble

The insights are only reflective of the Okta customer base, and 10 points to the survey team for pointing that out. That also would have been a great spot to point out some traits of Okta’s customer base. For that we have to go elsewhere, and I’m not in a read the earnings transcript and search the investor deck kind of mood tonight.

Hot Take

Aside from demonstrating the size and scale of Okta’s footprint, the company has a pole position on insight into the apps and services corporate folk use to get their jobs done. Do they have a venture fund? Seems prudent.

Created time
Jan 29, 2022 5:53 AM
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