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The great fragmentationing of discovery via the Datos and Sparktoro State of Search Q3 2025: Behaviors, Trends, and Clicks Across the US & Europe | Datos

Vendor Sponsor
SparktoroDatos
Research Published
February 4, 2026
Link to research
https://datos.live/report/state-of-search-q3-2025/
Description

How do content and products get discovered? Search still rules, but fragmentation is upon us. Great data as always.

Demographic or Methodology comments

Topic Tags
AI searchConsumer behaviorsgo-to-marketEvergreen Resource
Sample
Benchmarking test dataClickstream
Data Source
Benchmarking test dataClickstream & Web AnalyticsHuman observed behaviors
Gate
Gated
Demographics
Created time
Feb 10, 2026 5:26 PM
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