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Research from the best business schools in the world:
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Most marketers are decades behind the latest evidence. Don't be one of them.
Myth
Use “We” when speaking to customers
For example “We’re happy to help”. 92% of managers use “We” because of an outdated 1982 study.
Reality
Use “I” instead of “We”
For example “I am happy to help”. New research found a 19% increase in satisfaction and 7% in sales.
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Pricing & Promotions
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Ecommerce Optimization
Make your Ecommerce business more profitable. 74 practical recommendations based on 1,200+ pages worth of the latest research.