“Enterprise listening” company Momentum dove into 2,000 conversations with GTM teams to understand the technology issues helping and hindering them. The punchline? CRM and customer data are a mess, leading to bad experiences for prospects, GTM teams, and others. Also, AI use right now is a mess of indiviual and inconsistent use along with a pile of useless pilos.
I’ve lived this and been part of massive projects aimed at fixing it. Since then, the number of data sources and the criticality of understanding the GTM team reality has only increased by 10x.
Over 2,000 real B2B conversations reveal what actually happened in 2025 and what GTM leaders should expect in 2026.
This report analyzes how buyers, sellers, and operators speak when no one is watching. You get direct evidence from live conversations, not surveys or opinions. The data shows where AI delivered results, where adoption stalled, and where execution broke down across GTM teams.