Analysis of cultural and industry trends via crunching numbers across multiple social media platforms.
Always interesting
Our reports provide vital benchmarks and one-of-a-kind insights to support any business operating on social.
The Brandwatch Change Makers Report H2 2023
Everyone wants to make an impact. Here’s our latest list of the brands and influencers pushing the frontiers and making waves in their respective industries.
The State of Social
How are brands adapting their social strategies for 2024? We analyzed 347 brands across 8 industries, and here’s what we found.
Buying Habits and Trends for the Consumer Packaged Goods Industry
How is the online conversation about the CPG industry changing? Find out in our new report.
Food and Beverage Trends Report
What can millions of online conversations tell us about the latest food and beverage trends?
The Brandwatch Change Makers Report H1 2023
Here’s our H1 2023 list of the brands and influencers making a positive impact in growing conversations.
The Top 5 Trends Affecting Retail in the Year Ahead
What can millions of digital data points tell us about emerging trends in the retail industry? Find out in our new report.
#GamingTwitter
Discover the ins and outs of the gaming communities on Twitter, along with nuances for every subcommunity.
Consumer Trends for 2023
Discover the latest trends in health and wellness, the cost of living crisis, consumer shopping behavior, and much more.
10 Consumer Tech Trends to Watch in 2023
Discover the latest trends in online consumer tech conversations for 2023
The Marketer of 2023
What skills and tools do marketers need to stand out in 2023? Learn how marketing professionals are improving.
Explore the latest visual trends on social media, from the most visible brand and sectors through to emerging aesthetics.
The State of Social 2023
This is the largest social insights report of its kind spanning 15 industries and sectors and over 546 brands.
The Cost of Living and Changing Consumer Behavior
Discover how consumers react to the rising cost of living and how they are changing their buying behavior.
Consumer Trends in the Automotive Industry
We analyzed millions of online conversations to find out how consumers talk about the automotive sector.
Consumer Trends in the Media Industry
We analyzed millions of social data points relating to media and entertainment to find out how consumers are discussing the sector.
Hotels, Restaurants, and Travel: Consumer Trends Around Hospitality
How is conversation around the hospitality industry changing in 2022?
Brandwatch Customer Experience Report 2022
Which brands have consumers raving about their positive experiences on social media, and what makes those brands so successful? Read our analysis
Spending, Saving, Investing: Consumer Trends Around Financial Services
How have conversations and perceptions around the financial services industry changed?
2022 Digital Marketing Trends
Discover the 10 digital marketing trends vital to help your business create a winning 2022 digital marketing strategy
Uncovered: Online Hate Speech in the Covid Era
Brandwatch and Ditch the Label teamed up to analyze 263 million conversations to understand how hate speech has evolved online in the US and UK between 2019 and 2021.
The State of the Higher Education Social Media Marketing Profession in 2021
Discover what’s trending in social media marketing in higher education and learn about the tools and strategies that'll set you up for success.
How are luxury watches perceived online? What are the emerging trends? Find out in our new report
The Social Sport Report 2021
Analyzing trending sports activities, the biggest sporting events, sponsor and ad performance, and more
Emojis and Emotions
We looked at over 20bn data points to understand how we use emojis and emotional language to express ourselves online.
The Brandwatch Customer Loyalty Report
For the first time, Brandwatch has partnered with GWI to answer some of the big questions around customer advocacy and detraction for retailers.
How Are Different Generations Planning for Summer 2021?
Find out what's worrying, what's exciting, and what's trending in conversations around summer 2021
Retail in Australia: Discover the Biggest Consumer Trends in 2021
What can millions of digital data points tell us about emerging trends in the retail industry? Find out in our new report.
Discover the Biggest Trends in Fashion
How is K-Pop influencing fashion headlines? What’s causing a growing interest in office wear? And how are fashion brands impacting the conversation on toxic masculinity? Get all the answers in our new fashion report.
The Best Brands and Sectors for Customer Experience 2021
We analyzed a year’s worth of consumer feedback around the world’s biggest brands to find out which sectors and companies are creating the most positive experiences.
Explore six months of data on how consumers have adapted and how they see the coming months
New Research Reveals How Consumers View Brand Purpose in 2020
What do consumers think about the role of businesses in 2020?
Brand Loyalty in Times of Crisis
What does brand loyalty look like today, and how can organizations adapt to maintain consumer trust during the pandemic?
Will Covid-19 Change Consumer Behavior in the Long Term?
New research reveals the ways that consumer spending and behavior are being changed now and in the long term
Is Cash Still King in Singapore?
New research looks at customer preferences around banks, personal finance in the wake of Covid-19, and how Singaporean interest in going cashless will be an advantage in coming months
Covid-19: How Are Consumers Entertaining Themselves at Home?
Many of us have found ourselves with extended periods of time to fill. In this report, we’ll explore the various ways people are spending that time.
UK Banking: Consumer Preferences Across Generations
New research into consumer preferences reveals challenges and opportunities for the UK banking sector.
30+ Brands Consumers Are Praising for Their Efforts Around Covid-19
We used Brandwatch's AI assistant Iris to discover positive stories around the world's biggest brands
- Use Cases
- Industries
- Roles
- Plans
- Resources
Reports
Our reports provide vital benchmarks and one-of-a-kind insights to support any business operating on social.
Customer Experience in Australia
An exploration of customer experience insights for the Australian market across three key industries
Global Emotions Report 2020
When we understand the emotions of our customers, we can better cater to their needs. What does the emotional landscape look like online? And what industries/brands come out on top?
Instagram Analytics: 9 Actionable Insights
Instagram analysis offers a unique opportunity to discover trends and study consumer behavior. Here are 9 examples of trends we found using Brandwatch Consumer Research.
A Decade of Dating: Exploring Consumer Perceptions of Online Dating
How have our dating habits changed over time? What apps get the highest success rate, and who do they attract? Find out in our latest report
The Best Brands and Industries for Customer Experience 2020
We analyzed over 200 million online conversations and surveyed thousands of people worldwide to find out which brands and industries offer best-in-class customer experiences
The Rise of FinTech in APAC
Analyzing consumer conversations surrounding blockchain, mobile banking, and personal finance in the Asia-Pacific region.
The Brandwatch Christmas Adverts Rankings 2019
The best UK Christmas adverts of 2019, ranked
A Decade of Data
10 years of social media data reveals how trends have come and gone, how emotions have changed, and how the language we use has shifted
Exposed: The Scale of Transphobia Online
Brandwatch and Ditch the Label joined forces to analyze 10 million online posts over a 3½ year period to explore online transphobia.
101 Times Brands Went Viral in 2019
We used Iris, Brandwatch's AI assistant, to find 101 times brands went viral this year
Consumer Trends for 2020: APAC Edition
We bring together survey and social data from thousands of people around the world to find the biggest consumer trends as we approach 2020
The State of Moral Marketing
How can brands create meaningful campaigns that connect with their audiences and their values? We share best practice and examples.
- Use Cases
- Industries
- Roles
- Plans
- Resources
Reports
Our reports provide vital benchmarks and one-of-a-kind insights to support any business operating on social.
What can consumers teach brands, charities, and NGOs about plastic waste?
We studied millions of social posts and surveyed thousands of consumers to find out how the public views the problem of plastic waste, and who’s going to solve it.
AI-Powered Consumer Insights for the Asia-Pacific Region
Using online data to uncover APAC consumer insights about audience, brand, campaign, and more
Brand Comparison: Nike vs Reebok
Two of the world’s biggest sportswear brands go head to head in the arena of consumer opinion
The Women’s Football Report
Brandwatch analyzes social data on marketing, sponsors, and consumer behaviour during the 2019 Women’s World Cup
Brand Comparison: Apple Music vs Spotify
Brand Comparison: Apple Music vs Spotify
Forrester Report: Seven Steps to Kick Off a Customer-Obsessed Insights Program
There’s only one way to win in the age of the customer, and that’s by being customer-obsessed.
Brand Comparison: Southwest Airlines vs JetBlue Airways
What do North American consumers think of the region’s leading budget airlines?
Brand loyalty and the belief-driven consumer
We explore the issues with brand loyalty today, and the risks and rewards of doing value-based marketing to appeal to customers.
The Emotions Report
A look into how we share emotions online and the implications for brands
The Brand Follower Report
What can PR, content, and influencer managers learn by studying the things that make their brand's following unique?
Best Brands for Customer Experience
We found the top 100 brands with the best customer experiences based on emotions, value and service. How do you rank?
How Parents View Brands
Using Mumsnet data to discover the consumer preferences of parents
Our reports provide vital benchmarks and one-of-a-kind insights to support any business operating on social.
The Social Outlook
The definitive annual report on the state of social
The Brandwatch Influencer Report
We analyzed 800 million tweets to identify the thought leaders and micro-influencers that are actually engaging the audiences that matter to you.
The Men’s Football Report
Brandwatch analyzes social data on sponsors, big moments and consumer behaviour during the 2018 World Cup.
The Emoji Report 2017
We analyzed every emoji published on Twitter over the last two years.
UK Mental Health Study
We analyzed over 12 million conversations to understand how mental health is discussed online.
Consumer Technology
We looked at millions of online conversations in 2016 and researched the biggest tech brands and this is what we found
Social Insights on the Retail Report
Adapting to change faster in a shifting digital landscape
Social Insights on the Luxury Fashion Industry
The social trends on the trend-setters
Masculinity and Misogyny in the Digital Age
What can social data tell us about what it means to be a man and the use of misogynistic language?
Monster US Job Report 2016
How do people around the world and in the U.S. really feel about their jobs?
Ditch the Label
What can social data tell us about cyberbullying and hate speech online