Analysis of cultural and industry trends via crunching numbers across multiple social media platforms.
Always interesting
The Rightstack Research DB
Our reports provide vital benchmarks and one-of-a-kind insights to support any business operating on social.
The Brandwatch Change Makers Report H2 2023
Everyone wants to make an impact. Here’s our latest list of the brands and influencers pushing the frontiers and making waves in their respective industries.
The State of Social
How are brands adapting their social strategies for 2024? We analyzed 347 brands across 8 industries, and here’s what we found.
Buying Habits and Trends for the Consumer Packaged Goods Industry
How is the online conversation about the CPG industry changing? Find out in our new report.
Food and Beverage Trends Report
What can millions of online conversations tell us about the latest food and beverage trends?
The Brandwatch Change Makers Report H1 2023
Here’s our H1 2023 list of the brands and influencers making a positive impact in growing conversations.
The Top 5 Trends Affecting Retail in the Year Ahead
What can millions of digital data points tell us about emerging trends in the retail industry? Find out in our new report.
#GamingTwitter
Discover the ins and outs of the gaming communities on Twitter, along with nuances for every subcommunity.
Consumer Trends for 2023
Discover the latest trends in health and wellness, the cost of living crisis, consumer shopping behavior, and much more.
10 Consumer Tech Trends to Watch in 2023
Discover the latest trends in online consumer tech conversations for 2023
The Marketer of 2023
What skills and tools do marketers need to stand out in 2023? Learn how marketing professionals are improving.
Explore the latest visual trends on social media, from the most visible brand and sectors through to emerging aesthetics.
The State of Social 2023
This is the largest social insights report of its kind spanning 15 industries and sectors and over 546 brands.
The Cost of Living and Changing Consumer Behavior
Discover how consumers react to the rising cost of living and how they are changing their buying behavior.
Consumer Trends in the Automotive Industry
We analyzed millions of online conversations to find out how consumers talk about the automotive sector.
Consumer Trends in the Media Industry
We analyzed millions of social data points relating to media and entertainment to find out how consumers are discussing the sector.
Hotels, Restaurants, and Travel: Consumer Trends Around Hospitality
How is conversation around the hospitality industry changing in 2022?
Brandwatch Customer Experience Report 2022
Which brands have consumers raving about their positive experiences on social media, and what makes those brands so successful? Read our analysis
Spending, Saving, Investing: Consumer Trends Around Financial Services
How have conversations and perceptions around the financial services industry changed?
2022 Digital Marketing Trends
Discover the 10 digital marketing trends vital to help your business create a winning 2022 digital marketing strategy
Uncovered: Online Hate Speech in the Covid Era
Brandwatch and Ditch the Label teamed up to analyze 263 million conversations to understand how hate speech has evolved online in the US and UK between 2019 and 2021.
The State of the Higher Education Social Media Marketing Profession in 2021
Discover what’s trending in social media marketing in higher education and learn about the tools and strategies that'll set you up for success.
How are luxury watches perceived online? What are the emerging trends? Find out in our new report
The Social Sport Report 2021
Analyzing trending sports activities, the biggest sporting events, sponsor and ad performance, and more
Emojis and Emotions
We looked at over 20bn data points to understand how we use emojis and emotional language to express ourselves online.
The Brandwatch Customer Loyalty Report
For the first time, Brandwatch has partnered with GWI to answer some of the big questions around customer advocacy and detraction for retailers.
How Are Different Generations Planning for Summer 2021?
Find out what's worrying, what's exciting, and what's trending in conversations around summer 2021
Retail in Australia: Discover the Biggest Consumer Trends in 2021
What can millions of digital data points tell us about emerging trends in the retail industry? Find out in our new report.
Discover the Biggest Trends in Fashion
How is K-Pop influencing fashion headlines? What’s causing a growing interest in office wear? And how are fashion brands impacting the conversation on toxic masculinity? Get all the answers in our new fashion report.
The Best Brands and Sectors for Customer Experience 2021
We analyzed a year’s worth of consumer feedback around the world’s biggest brands to find out which sectors and companies are creating the most positive experiences.
Explore six months of data on how consumers have adapted and how they see the coming months
New Research Reveals How Consumers View Brand Purpose in 2020
What do consumers think about the role of businesses in 2020?
Brand Loyalty in Times of Crisis
What does brand loyalty look like today, and how can organizations adapt to maintain consumer trust during the pandemic?
